Powerful National Ad Campaign Targets Distracted Driving
Posted on Apr 23, 2014
Coinciding with April being National Distracted Driving Awareness Month, the U.S. Department of Transportation announced that new television, radio, and digital ads will run through the first few weeks of the month to try and discourage distracted driving. This national advertising campaign is the first of its kind. Reports say that the television ad is powerful and graphic, showing an everyday scene that is cut short by a distracted driver. Viewer Jerry Cibley referred to the ad as “powerful” and “well done.” His son, Jordan, was killed at just 18-years-old when he drove into a tree while talking on a cell phone.
Created by the National Highway Traffic Safety Administration, the television advertisement warns drivers with the following slogan: “U Drive. U Text. U Pay.” The message that distracted driving is dangerous is certainly not new. However, the NHTSA reports that an estimated 3,328 people were killed in 2012 due to distracted driving. Another 421,000 were injured in distracted driving related crashes. The Administration reports that federally funded enforcement programs, in combination with public service announcements, were able to reduce the number of people who drive while distracted from 4.1 percent down to 2.7 percent in some states.
In addition to running the national campaign, the Department of Transportation has also coordinated with law enforcement throughout the states to crackdown on distracted driving. These efforts will target drivers who opt to use cell phones while behind the wheel. The campaign will take place between April 10th and April 15th.
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